Logo for Sensory Revolution

Whew, what fun this was! If ever I felt upstaged by a client's knowledge of communicating with symbols, this was it. I found it completely delightful to work with such a high vibration. I haven't felt that amount of good stress since my first real designer job, twenty years ago!

The client was great. We worked well and fast, met her deadline, and made her happy. She'd been living with this project for over a year, and finally decided to hire someone to help her get to the finish line. Three days and dozens of interactions later, we were done!

As evidence of my nervousness in the early stages of the project, I'm sharing with you this terrible set of introductory sketches:

A stack of logos

Logos! When I custom design a logo, I slip between the roles of coach and designer. "Why are you in business?" I'll ask my client. "What makes you passionate about what you do? What makes you unique? What do your clients expect of you?" I help my clients understand that a great logo is designed for their clients. A logo is the initial aha! connection between them and their best customers.

Another stack of logos

These logos are more or less square, while those above are more or less rectangular. Many of these logos use color. I certainly have a "style," but not as much as some designers. I work very hard to create the imagery and visual communication that works best for my client. I'm very aware that what works great for someone who is intuitive doesn't work for someone who is more concrete.