Thursday, May 04, 2006
One of my BNI compatriots is Sally Ann Jessie. She is a pet advisor: she helps people to play with and take care of their companion animals. The product line is designed by the smae lady who founded Discovery Toys, and they are so cool I almost wish I had a pet just so I could buy some! There's an elephant toy, for example, that is amazingly adorable and rugged, for playing with your medium-sized dog.
She got this cute VW Beetle, and it had someone else's contact info and a bastardized version of the Petlane™ logo. We put her contact info on the car, and of course I had to change it to use the correct logo. Branding, baby! Keep the "corporate" identity consistent!
I'm not like the logo police or anything, though.