Posts from Robert van de Walle as he makes his way through his corner of responsible manifesting.
Tuesday, February 21, 2006
Monday, February 06, 2006
Looking at old work
I've made a few sandwich signs. Only highway signs and traffic signals are more interactive. A sandwich sign sits in the middle of pedestrian flow, beckoning people to explore the adjacent establishment.
I designed the graphics and built this sign for C'era Una Volta. It's very heavy, to resist getting blown down. It's very tall, so you can see it. And I really like the graphic I came up with.
It's nearly two years old, has sat out in all kinds of weather, and it still looks good. The value of this sign is something I can't calculate; it's up to the proprietors. I do know that if I average the original expense over the expected lifetime of the sign, it's around 40c per day.
The hardest thing about sandwich signs is that they are not user-friendly. They can never really be heavy enough to withstand wind, nor can they be light enough to be easily moved. It's a system problem without a solution set. When a client asks for one, I work very hard to set their expectations so they will be pleased with the final result.
I designed the graphics and built this sign for C'era Una Volta. It's very heavy, to resist getting blown down. It's very tall, so you can see it. And I really like the graphic I came up with.
It's nearly two years old, has sat out in all kinds of weather, and it still looks good. The value of this sign is something I can't calculate; it's up to the proprietors. I do know that if I average the original expense over the expected lifetime of the sign, it's around 40c per day.
The hardest thing about sandwich signs is that they are not user-friendly. They can never really be heavy enough to withstand wind, nor can they be light enough to be easily moved. It's a system problem without a solution set. When a client asks for one, I work very hard to set their expectations so they will be pleased with the final result.
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