Tuesday, February 20, 2007

A stack of logos

Logos! When I custom design a logo, I slip between the roles of coach and designer. "Why are you in business?" I'll ask my client. "What makes you passionate about what you do? What makes you unique? What do your clients expect of you?" I help my clients understand that a great logo is designed for their clients. A logo is the initial aha! connection between them and their best customers.

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