Tuesday, February 27, 2007

Tolerants, working around the problem

My business coach wants me to keep clearing out those things that I put up with, that I tolerate.

My version of Word, for example, doesn't do the sub-menu thing. For example, I can't insert a picture using the menu. So I insert a picture from the drawing toolbar.

I just had to make a page break. Yep, can't do it from the menu. But I can write the word "break" and then do a find and replace with the special characters (it's a "^m" if you don't already know).

If I used Word more, I'd certainly take the time to re-install it.

Tuesday, February 20, 2007

A stack of logos

Logos! When I custom design a logo, I slip between the roles of coach and designer. "Why are you in business?" I'll ask my client. "What makes you passionate about what you do? What makes you unique? What do your clients expect of you?" I help my clients understand that a great logo is designed for their clients. A logo is the initial aha! connection between them and their best customers.

Monday, February 19, 2007

Another stack of logos

These logos are more or less square, while those above are more or less rectangular. Many of these logos use color. I certainly have a "style," but not as much as some designers. I work very hard to create the imagery and visual communication that works best for my client. I'm very aware that what works great for someone who is intuitive doesn't work for someone who is more concrete.