Photoshop is certainly one of the most mis-used apps in the designer's toolbox. Spend anytime at Photoshop Disasters and you know what I mean. But in the hands of an expert (like me! ...blush...) it can take parts of several images and combine them to really send a strong, cohesive message.
On this shoot, we really only got one good pic of the father/son team, so my task was to use it but with a better story going on in the background. The lighting was in my favor; strong overcast made for easy to blend shadows. Assembling the background from three different shots, cloning out the external hardware on the building, increasing the legibility of the school's title, and beautifying the van all came together to make a great finished piece.
Oh yeah, and simple stuff like rotating the hue of the vest so it's the correct, "corporate" color, adding logos, that stuff is child's play.
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