Thursday, May 05, 2005

Making Businesses Look Bigger

Janet Savage brought her banner and shocard to a recent networking breakfast. These two pieces, along with her business card, really show how the same elements are used to build up her identity. I often find myself struggling to explain how a theme is different from a logo. I can say the words "We take your logo and expand on it, developing a set of components which, used together, tell the rest of the story," but I'm very aware that seeing it in action is far more powerful.

Wonderful ladies show how branding works on a banner and shocard

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