Thursday, May 05, 2005
Making Businesses Look Bigger
Janet Savage brought her banner and shocard to a recent networking breakfast. These two pieces, along with her business card, really show how the same elements are used to build up her identity. I often find myself struggling to explain how a theme is different from a logo. I can say the words "We take your logo and expand on it, developing a set of components which, used together, tell the rest of the story," but I'm very aware that seeing it in action is far more powerful.