Friday, December 30, 2005
Emojo business card
My friend Tom Emerson is discovering his right livelihood as a chiropractor. His adjustments combine energy, control, grace, and flow into a healing practice that is truly extraordinary. He needed a card that reflected these qualities, and this design fit pretty well. While I was trying to work within our discussed framework, this swooshy thing kept bumping into me, and so I decided to run with it a little ways.
I try very hard to honor a client's budget above all else. Sometimes this means the design is less than it could have been. In Tom's case, however, spending more time would likely not result in a better looking card. I got lucky, and the best design happened very quickly.
One thing: it's an odd-size card. Tom likes that it doesn't fit into people's card holders. When a designer is blessed with the chance to work on a non-standard substrate, he'd better make some use of the extra capacity! So that's one reason I quickly settled on this long, flowing water/fire shape extending the length of the card. I had the space, so I used it for something that wouldn't fit on a normal length card.